"Piper Jaffray analyst Gene Munster said there is a 70 percent chance Apple will roll out a mobile search engine tailored for its iPhone within the next five years. As the search provider for the iPhone, Google sees what iPhone users are searching for, which can help it tailor software and services for its own mobile smartphones. This competitive advantage has not gone unnoticed by Apple. Building its own iPhone-centric search engine would help Apple shield Google from its App Store data, Munster said in a March 30 research note."